What began as an uptown meets downtown love story developed into a much sought after hip clothing brand all about style, trend, and a bit of sparkle. Located in the heart of New York City, this boutique captures the attention of fashion it girls.

Known for carrying an outstanding collection of to-the-minute trends, Pookie & Sebastian offers an extensive assortment of darling tops, premium denim, heaps of jewelry, and assorted accessoires.

Never intimidating, Pookie staffers present the collection in a friendly and inviting atmosphere. Newcomers to Pookie & Sebastian quickly become regulars, and regulars, well they are just that…we see our “pookie girls” every week! Merchandise comes and goes so quickly, our girls don’t want to miss a thing, they check in each week.

Love Story

At one point or another, everyone asks for the story behind the name…so here our tale unfolds, “Once upon a time, Sebastian, a gorgeous and oh so pampered uptown boy with stunning good looks became enamored with gal pal Pookie, a quintessentially hip Soho girl, Pookie & Sebastian - NYC Store

who sets the standards that others follow. (Oh, did we mention? Sebastian is a Yorkshire Terrier and Pookie is too…please read on though…as the story is actually true).

The adorable pair fell in love at first sight. Pookie, having little interest in traveling uptown...after all and in true downtown attitude…most things fabulous are found South of Houston, encouraged Sebastian to depart from his more classically inspired lifestyle and venture to the bohemian mixed neighborhood where models and artists live.

With little choice and if truth be told, a keen desire to be a bit daring, love struck Sebastian gamely traveled to Soho often to visit Pookie, (okay, so he had a little help and yes, New Yorkers actually do schedule “puppy play dates", and some even attend doggy daycare, but that’s a whole other New York story… back to our tale) In these travels between upper crust uptown and hipster downtown, it was noted that upscale uptown could really be enhanced by a bit of splashy downtown appeal…a short time later the first store was opened…bringing a bit of downtown to uptown.

Spreading the Word

Since then, Pookie & Sebastian (the stores not the yorkies) has appeared in a number of television shows such as TLC’s “Makeover Story” and Fox’s “Ambush Makeover”, Metro TV's “To Live and Date in New York”. Our clothes have been seen on, “The Apprentice” and “Gastineau Girls.”

“Zagat Shopping Guide” rates Pookie & Sebastian as exceptional. Jill Fairchild’s “Wear to Wear” guide lists Pookie as one of her favorite places to shop, City Search's “Best of New York” honored Pookie by placing us in their top 10 “Best Women’s Clothing Stores” and selecting us as one of the Top Three Editorial nominees. Cornell University sorority lists Pookie as “One of the shops they just can’t live without”.

Pookie & Sebastian has also been featured in magazines such as "Lucky", "In Style", "Marie Claire", "New York Magazine" and several others. Critics write, “Pookie & Sebastian has one of the best edited collections, they are exceptional at trending and directional style.”